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Digital Marketing Technical Specialist

Company: The McGee Group
Location: Marietta
Posted on: July 29, 2022

Job Description:

Digital Marketing Technical Specialist SummaryIf you live and breath digital marketing, if you thrive on creating campaigns based in data and analytics, we want to talk to you. The McGee Group is looking for a Digital Marketing Technical Specialist to lead execution (including requirements, wireframing, development, build, deploy and testing) of online solutions for digital marketing campaigns and projects, including development of landing pages, site features, email and deployment, integration of new tools and features, and user testing within our various digital platforms. While this is an integral role within a b2b/b2c marketing organization, the focus is on technical, web related skills and the ability to extrapolate data into actionable marketing tactics. However, a solid understanding of marketing principles and tactics are necessary. In this role, the Digital Marketing Technical Specialist will capture and nurture leads across multiple channels, including drip email campaigns.The ideal candidate can leverage data to implement programs to generate and nurture leads via email, events, retargeting, SEM and targeted social advertising.Requirements

  • Intermediate knowledge of Google Analytics
  • Exceptional MS office skills, particularly Excel is required
  • Mail Chimp and/or Marketo experience preferred
    --- Working knowledge of HTML, CSS, Java script is required
    --- Mid-expert knowledge of various CMS required
    • Experience in email marketing, social medial management CRM and systems is required.
    • A general to mid-level of experience in Photoshop (Adobe Suite) is a bonus
    • A working knowledge of NetSuite and Suite Commerce is a plus
    • Basic front end/or intermediate backend development a plusBe A Part Of The Team Behind Our Success!

Keywords: The McGee Group, Marietta , Digital Marketing Technical Specialist, IT / Software / Systems , Marietta, Georgia

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