Digital Experience Manager - BCG Design Studios

Company: Boston Consulting Group
Location: Atlanta
Posted on: June 2, 2025

Job Description:

Locations: Atlanta - HerediaWho We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll DoAre you passionate about blending creativity with cutting-edge technology to craft unforgettable digital experiences? Join BCG's Design Studios as a Digital Experience Manager and help shape the future of marketing with the full power of Salesforce Marketing Cloud. In this dynamic role, you'll design and launch bold, personalized customer journeys that inspire action, build connections, and make a real business impact. From interactive emails and animated content to smart automation and data-driven storytelling, you'll lead the charge in pushing creative and technical boundaries. If you're energized by innovation, obsessed with the details, and thrive in a fast-paced, collaborative environment - we'd love to meet you. -WHAT YOU'LL DO -As a Digital Experience Manager within BCG's Design Studios, you'll play a pivotal role in shaping and executing world-class digital marketing experiences primarily using Salesforce Marketing Cloud (SFMC) but also well-versed in Adobe Experience Cloud, Oracle Marketing, HubSpot and others. You will be responsible for the full lifecycle of campaign development - from email design and audience segmentation to journey orchestration and post-campaign analytics - ensuring best-in-class design, execution, and innovation across all digital touchpoints.In this highly collaborative and technically hands-on role, you will:

• Lead the design, development, and execution of data-driven, multi-channel marketing journeys using Journey Builder and Automation Studio.
• Manage and build within Content Builder, including dynamic content blocks, reusable assets, and responsive templates aligned with design and compliance best practices.
• Oversee audience segmentation, data extensions, and relational data modeling to optimize personalization and targeting.
• Develop and implement advanced personalization and scripting using AMPscript, HTML/CSS, and optionally SQL/SSJS.
• Integrate and automate data workflows via API connections, managing imports, exports, triggered sends, and validation logic.
• Direct the implementation of interactive and innovative email experiences, including scripted behaviors (e.g., cart abandonment profiling), geolocation, video, and other emerging features.
• Conduct extensive QA, UAT, and ensure cross-device/email client rendering compatibility.
• Coordinate with design leads to review and refine email layouts, visual hierarchy, and accessibility standards.
• Develop reporting frameworks, tracking KPIs like engagement, deliverability, and conversion, including UTM validation and journey performance.
• Capable of developing and delivering on CRM strategies
• Work closely with internal and client teams to pause/resume deployments, publish emails, and manage delivery cadences at scale.
• Contribute to Design Studio's culture of innovation, pushing the boundaries of what's possible in digital experience design.
  
  What You'll Bring
  • 7+ years of hands-on experience with Salesforce Marketing Cloud, including Content Builder, Journey Builder, and Automation Studio.
  • Proficiency in email design, responsive coding, and accessibility standards.
  • Strong technical fluency with HTML/CSS, and experience with AMPscript, SQL, SSJS, and API integrations.
  • Demonstrated ability to lead end-to-end campaign design from strategy through execution and reporting.
  • Experience managing email QA, UAT cycles, and delivering cross-browser/device-compatible outputs.
  • Strong understanding of subscriber lifecycle, customer data management, and marketing compliance best practices.
  • Excellent communication, collaboration, and project management skills, with the ability to clearly convey complex digital strategies to both technical and non-technical stakeholders.
  • Creative thinker with a passion for exploring new frontiers in email interactivity, design systems, and personalization frameworks.
  • Experience working in a global, fast-paced, design-centric environment preferred.
    
    Who You'll Work WithYou will be a core part of Design Studios, BCG's in-house global creative agency, composed of passionate digital professionals and design strategists. Our studios are dedicated to elevating design as a transformative force - partnering with consulting teams and clients to solve complex business challenges with creative clarity.You'll collaborate daily with visual designers, developers, marketing strategists, data specialists, and creative leaders across the globe. Design Studios is a collaborative, cross-functional team where innovation, inspiration, and impact are at the heart of everything we do. Together, we push the boundaries of possibility to deliver bold, human-centered digital experiences that reflect the brand excellence of BCG.
    
    Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
    
    BCG is an E - Verify Employer. for more information on E-Verify.

Keywords: Boston Consulting Group, Marietta , Digital Experience Manager - BCG Design Studios, Executive , Atlanta, Georgia