Chief Marketing Officer - Home Services

Company: Leap Brands
Location: Atlanta
Posted on: May 31, 2025

Job Description:

THIS POSITION REQUIRES RECENT MARKETING EXPERIENCE WITHIN A HOME SERVICES/B2B PLATFORM. IF YOU DO NOT HAVE THAT EXPERIENCE PLEASE REFRAIN FROM APPLYING, BUT YOU CAN ALWAYS SEND YOUR RESUME DIRECTLY THROUGH OUR WEBSITE.Position Summary:We are seeking a dynamic and results-oriented Chief Marketing Officer (CMO) to lead and scale our marketing strategy across digital and traditional channels. As the company experiences rapid growth and expansion, the CMO will play a pivotal role in building a high-performance marketing function that drives customer acquisition, brand awareness, and local market dominance. This is a key executive leadership position with significant influence over the company's growth trajectory and go-to-market approach.Key Responsibilities:

• Develop and lead a comprehensive marketing strategy that supports both corporate brand growth and local market activation.
• Build and manage high-performing teams across digital marketing, brand, CRM, and field/local marketing.
• Drive customer acquisition through performance marketing (PPC, SEO, paid social, affiliate, email/SMS).
• Oversee brand strategy, creative development, and execution across web, print, video, and social channels.
• Optimize marketing spend and ROI through data-driven decision making and campaign testing.
• Partner with operations to ensure marketing supports field success and regional goals.
• Enhance customer lifecycle marketing through CRM, loyalty programs, and retention campaigns.
• Monitor market trends and competitors to stay ahead of industry shifts and customer expectations.
• Report on KPIs and performance metrics to leadership, private equity partners, and the board.
• Evaluate and implement MarTech tools (e.g., HubSpot, Salesforce, CallRail, etc.) to scale capabilities.Qualifications:
  • 10+ years of marketing experience, including leadership roles in B2C service-based industries.
  • Experience in home services, franchising, multi-location retail, or consumer services preferred.
  • Demonstrated success in building and scaling customer acquisition and brand marketing strategies.
  • Deep expertise in digital marketing-SEM, SEO, paid social, display, content, and analytics.
  • Experience managing local or field marketing teams across multiple geographies.
  • Strong analytical mindset with proficiency in marketing analytics tools and platforms.
  • Exceptional leadership, communication, and organizational skills.
  • Bachelor's degree in Marketing or related field required; MBA preferred.
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Keywords: Leap Brands, Marietta , Chief Marketing Officer - Home Services, Executive , Atlanta, Georgia