Service Line Marketing Manager
Company: Wellstar Health System, Inc.
Posted on: March 19, 2023
As a member of the Wellstar Brand and Marketing Team, the Integrated Marketing Manager will help create campaigns and experiences that inspire our customers, employees, and the communities we serve. Through engaging narratives, and innovative media formats you will help us continue to build our purpose-driven brand. This individual reports to one of three Director, Service Line Marketing, and partners with other teams across the Marketing Division.
The Marketing Manager - Service Line Marketing (MM-SVLM) helps to develop and steward the Wellstar Health System multiyear brand strategy and marketing strategies for assigned service lines and business units. S/He will be responsible
for supporting annual integrated marketing planning, including gathering target audience insights, stewarding creative development, and tracking campaign performance and analytics.
The MM-SVLM combines strategic thinking with strong collaboration and project management skills to secure approval for the holistic marketing plan and investments at the end of the annual planning process. Working with a host of cross-functional and agency partners, you will collaborate closely with our media and creative agencies, internal creative team, analytics team, finance/accounting and other marketing partners.
Performance & Reporting
Budget and Project Management
Keywords: Wellstar Health System, Inc., Marietta , Service Line Marketing Manager, Executive , Marietta, Georgia
here to apply!