Service Line Marketing Manager

Company: Wellstar Health System, Inc.
Location: Marietta
Posted on: March 19, 2023

Job Description:

Responsibilities

As a member of the Wellstar Brand and Marketing Team, the Integrated Marketing Manager will help create campaigns and experiences that inspire our customers, employees, and the communities we serve. Through engaging narratives, and innovative media formats you will help us continue to build our purpose-driven brand. This individual reports to one of three Director, Service Line Marketing, and partners with other teams across the Marketing Division.

The Marketing Manager - Service Line Marketing (MM-SVLM) helps to develop and steward the Wellstar Health System multiyear brand strategy and marketing strategies for assigned service lines and business units. S/He will be responsible

for supporting annual integrated marketing planning, including gathering target audience insights, stewarding creative development, and tracking campaign performance and analytics.

The MM-SVLM combines strategic thinking with strong collaboration and project management skills to secure approval for the holistic marketing plan and investments at the end of the annual planning process. Working with a host of cross-functional and agency partners, you will collaborate closely with our media and creative agencies, internal creative team, analytics team, finance/accounting and other marketing partners.

Strategy

• Supports the development of Annual/Quarterly Integrated Marketing Strategy in partnership with the Director of Integrated Marketing, Brand Strategy and Service Line Marketing Teams
• Maintains a deep understanding of channels and tactics across consumer engagement and integrated marketing landscape - media, sponsorship, PR, traffic, creative services, digital marketing, insights and research, analytics.
• Stays up to date on marketing trends, emerging platforms and capabilities, constantly mining for opportunities to build our brands, improve brand personality, engagement and growth across all consumer touchpoints
  Execution
  • Leads the development of Integrated Marketing plans and creative tactics that meet Brand's marketing objectives and aligns with brand positioning and creative campaign, by working with a variety of internal (Brand activation, Digital Marketing, Community Development ) and external partners (Media AOR, Creative AOR ) to communicate campaign plans, in---uence outcomes and drive successful end-to-end campaign execution
  • Oversee agency deployment of media plans across social, video, display and SEM advertising, providing guidance on targeting, spend targets, messaging strategy, learning plans and best practices
    Performance & Reporting
    • Partners with agencies and Brand Strategy to set the goals and KPIs per campaign initiative and ensures regular reporting and optimization based on results.
      Budget and Project Management
      • Coordinate and drive paid media efforts, including but not limited to budget management, timeline management, agency coordination/scheduling, and monthly reporting cadence Qualifications
        
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Keywords: Wellstar Health System, Inc., Marietta , Service Line Marketing Manager, Executive , Marietta, Georgia