Service Line Marketing Manager
Company: Wellstar Health System, Inc.
Location: Marietta
Posted on: March 19, 2023
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Job Description:
Responsibilities
As a member of the Wellstar Brand and Marketing Team, the
Integrated Marketing Manager will help create campaigns and
experiences that inspire our customers, employees, and the
communities we serve. Through engaging narratives, and innovative
media formats you will help us continue to build our purpose-driven
brand. This individual reports to one of three Director, Service
Line Marketing, and partners with other teams across the Marketing
Division.
The Marketing Manager - Service Line Marketing (MM-SVLM) helps to
develop and steward the Wellstar Health System multiyear brand
strategy and marketing strategies for assigned service lines and
business units. S/He will be responsible
for supporting annual integrated marketing planning, including
gathering target audience insights, stewarding creative
development, and tracking campaign performance and analytics.
The MM-SVLM combines strategic thinking with strong collaboration
and project management skills to secure approval for the holistic
marketing plan and investments at the end of the annual planning
process. Working with a host of cross-functional and agency
partners, you will collaborate closely with our media and creative
agencies, internal creative team, analytics team,
finance/accounting and other marketing partners.
Strategy
Execution
Performance & Reporting
Budget and Project Management
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Keywords: Wellstar Health System, Inc., Marietta , Service Line Marketing Manager, Executive , Marietta, Georgia
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