ASSOCIATE MEDIA MANAGER
Company: The Home Depot
Location: Marietta
Posted on: January 26, 2023
Job Description:
Position Purpose:The Associate Media Manager is responsible for
supporting the planning of omni-channel campaigns and executing and
optimizing in-house addressable channel components of those
campaigns. Responsibilities include implementation of campaigns and
their objectives, strategies and tactics; and stewardship of
omni-channel plans in conjunction with marketing goals. Position
oversees management of campaign activations and supports the
reporting process.Key Responsibilities:
- 45% Campaign Management - Manage some components of addressable
channel campaigns directly, implementing larger strategy into each
plan, including bidding, targeting, channel unit/ad creation, etc.
with autonomy; Help to develop and support test & learn agendas;
Track and ensure channel performance standards are met or
exceeded
- 40% Channel Management - Support omni-channel planning,
buying/activating and reporting for all programs and campaigns with
autonomy, ensuring larger strategy is implemented as part of each
program and/or campaign; Involved in agency and partner management
and integration into workflows
- 15% Organizational Alignment - Build relationships and handle
communications and feedback loops with key internal and external
stakeholders, including channel and platform partners, agencies,
etc; Ensure best practices are utilized/shared; Act as an informal
leader and mentor within the channel organizationDirect
Manager/Direct Reports:
- This position typically reports to Manager or Media/Sr. Manager
of Media
- This position has 0 Direct ReportsTravel Requirements:
- No travel required.Physical Requirements:
- Most of the time is spent sitting in a comfortable position and
there is frequent opportunity to move about. On rare occasions
there may be a need to move or lift light articles.Working
Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions
would be infrequent and not objectionable.Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United
States.Preferred Qualifications:
- 3+ years of experience actively managing and implementing large
omni-channel digital programs and budgets at an agency and/or large
retailer
- Previous experience with retail websites and analytics
- Previous experience working with large established digital
properties such as Google, Youtube, Bing, Yahoo, Facebook
experience with newer properties such as Pinterest and Twitter a
major plus
- Solid understanding of technical pieces of digital marketing
such as website analytics, audiences, data feeds, tracking codes,
etc.
- Presentation and writing skillsMinimum Education:
- The knowledge, skills and abilities typically acquired through
the completion of a bachelor's degree program or equivalent degree
in a field of study related to the job.Preferred Education:
- No additional educationMinimum Years of Work Experience:
- 3Preferred Years of Work Experience:
- No additional years of experienceMinimum Leadership Experience:
- NonePreferred Leadership Experience:
- NoneCertifications:
- NoneCompetencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
Pay Rate: -
Keywords: The Home Depot, Marietta , ASSOCIATE MEDIA MANAGER, Advertising , Marietta, Georgia
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