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ASSOCIATE MEDIA MANAGER

Company: The Home Depot
Location: Marietta
Posted on: January 26, 2023

Job Description:

Position Purpose:The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.Key Responsibilities:

  • 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
  • 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
  • 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organizationDirect Manager/Direct Reports:
    • This position typically reports to Manager or Media/Sr. Manager of Media
    • This position has 0 Direct ReportsTravel Requirements:
      • No travel required.Physical Requirements:
        • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Working Conditions:
          • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Minimum Qualifications:
            • Must be eighteen years of age or older.
            • Must be legally permitted to work in the United States.Preferred Qualifications:
              • 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
              • Previous experience with retail websites and analytics
              • Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
              • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
              • Presentation and writing skillsMinimum Education:
                • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.Preferred Education:
                  • No additional educationMinimum Years of Work Experience:
                    • 3Preferred Years of Work Experience:
                      • No additional years of experienceMinimum Leadership Experience:
                        • NonePreferred Leadership Experience:
                          • NoneCertifications:
                            • NoneCompetencies:
                              • Action Oriented
                              • Collaborates
                              • Drives Engagement
                              • Communicates Effectively
                              • Customer Focus
                              • Drives Results
                              • Manages Conflict
                                Pay Rate: -

Keywords: The Home Depot, Marietta , ASSOCIATE MEDIA MANAGER, Advertising , Marietta, Georgia

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