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Digital Marketing Specialist

Company: ASSA ABLOY Global Solutions - Hospitality
Location: Marietta
Posted on: June 22, 2022

Job Description:

About PTI Security SystemsPTI is the most trusted name in security and new technology for the self-storage industry. We've been in the self-storage industry for more than 35 years and have more than 36,000 systems in self-storage facilities in more than 30 countries. We have a proven track record of providing the best access control products and solutions to fit your site's unique needs. For more information on our company, please visit https://ptisecurity.com/.PTI Security Systems is looking for an experienced Digital Marketing Specialist to join our Marketing Team. The Specialist will support the function in building and executing a content strategy, cross-channel campaigns, and general company communications. In addition to executing tasks, this role will have the unique opportunity to manage aspects of the function.Duties and Responsibilities include the following: Other duties may be assigned.

  • Manage (with support from the Director of Marketing) the planning and ongoing execution of PTI's content calendar
  • Generate high-quality content and sales collateral in the form of blog posts, infographics, eBooks, sales collateral and more
  • Support the planning and execution of marketing campaigns across various channels, including digital & print media, SEO/SEM, email, etc.
  • Report on campaign performance
  • Drive engagement through social media channels
  • Identify, outreach, and pitch industry experts and influencers to promote our brand as part of webinars, testimonials, videos, etc.
  • Seek new opportunities, services and platforms to enhance our digital marketing channels, drive sales and increase traffic
  • Support ongoing website enhancements, including A/B tests, copywriting, design, etc.Qualifications:
    • World-class copywriting and copyediting skills
    • The ability to compellingly communicate our brand story
    • Experience managing a content calendar
    • Experience with WordPress and social media platforms a must
    • Experience using the following programs a plus: Salesforce.com, Pardot, Adobe Creative Suite, Google Analytics, WordPress
    • 2+ years' experience in creating compelling B2B content
    • Energetic team player
    • Proven ability to meet or exceed deadlines and manage and prioritize a high volume of projects simultaneously
    • Must reside in or near Marietta, GeorgiaLanguage Skills:
      • Fluency in written and spoken EnglishApplicant Background Requirements:The candidate must agree to, and successfully pass a comprehensive background check to include:
        • Civil review (public records, judgments, liens, etc);
        • Criminal background check; and
        • Drug screening, where applicable.
        • Must be able to pass extensive background verifications.We are the ASSA ABLOY GroupOur people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 50,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Keywords: ASSA ABLOY Global Solutions - Hospitality, Marietta , Digital Marketing Specialist, Advertising , Marietta, Georgia

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